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Today I sit down with my friend and fellow speaker Damian Mason. Damian quit his sales job in 1994 to become a Bill Clinton Impersonator. I met him in the mid-2000's when he and I were both impersonators performing for a meeting in the Agriculture niche.  Most recently, he has also become a top speaker on Reinvention. Damian and I met up recently at the National Speaker's Association conference and I wanted to pick his brain about the business of speaking. He generously shares a lot of specific advice on how he got where he is and how you can step up your game.

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Damian Mason Show Notes

We cover a lot including:

  • Being a member of the National Speaker’s Association
  • His first and helpful tip about dressing for success (or at least not recess)
  • Being as professional as your peers or looking like you don’t belong
  • The pros and cons of being an Impersonator
  • Being in touch with your material and knowing when it has run its course
  • Keeping things relevant by looking at you act as a product
  • Products need a buyer who will reap a benefit from giving you their money
  • How Old Spice reinvented itself with the advent of Body Wash
  • Reinventing means you change your product, customers or your image
  • The difference between rebranding and reinventing
  • How Oldsmobile dropped the ball when they repositioned
  • How comics like Damian Mason can rebrand (new jokes, new image, new audiences)
  • Niches and why you should find one
  • Why great comedy usually has a point of view, commentary or an edge
  • How you can be funny without even creating a premise
  • Why your job isn’t writing jokes

And a whole lot more!

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"Club 52" is a 52 week, email based stand-up program. It will include a weekly challenge designed to help you become a better comedian. This year long program will feature an email every Friday from me. I will ask you to take a serious look at some of your business practices, writing processes, performance techniques, branding, marketing and a whole lot more.

The program starts the week you join and continues for 52 weeks as long as you are still supporting the podcast through Patreon at the $7 a month level.

Questions? Email me (Rik) at Or call 1-888-895-8549. Or, if you are ready, head on over to to get started.


podcast with damian mason