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022 HOW MUCH SHOULD I CHARGE? (podcast)
Understanding your value is the only way to be confident in charging a “full fee” for your show. In the comedy clubs, you have very little (if any) leverage. You are told what they have to pay and you take it or leave it.
If you are pursuing corporate, fund raiser, college, church or other private event shows, you are in charge of setting your fee. Don’t short change yourself. When you do, you undervalue the rest of the performers to follow. That said, every performer wonders, how much should I charge?
Have you ever taken a gig for less than your “normal rate” because the show is “on a Tuesday.” Why? Do you wake up on Tuesday feeling like your talent is half as good as it is on a Friday night? Stop beating yourself up and take pride in your show and honor your talent.
We talk about taking an honest inventory of your skill and pricing accordingly. No one can tell you what you should charge. But you should have no problem telling others what your show (and time) is worth.
In this episode, we specifically discuss:
- Referring other comedians for shows you are not ready to do
- A few questions to ask before you quote a price
- How to get your foot in the door in niche markets
- How to position yourself so the “buyer” understands your uniqueness
- Opportunity cost
- Charging more depending on the “hassle factor”
- The .69 cent business card
- Leveraging the event for more opportunities
- Making sure the gigs line up with your goals
And much more …
So if you have ever wondered, “How much should I charge?” This episode is for you!
This episode is dedicated to the memory of one of my favorite broadcasters, Tom Magliozzi. Tom was one half of the “Car Talk” duo “Click and Clack.” The shows producer Doug Berman included my song “It’s A Rental” on one of their compilation CD’s after it aired on the show many years ago. Tom passed away this past month at the age of 77 and is survived by his younger brother Ray.
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