Facebook Pixels and YouTube Shorts
Today I learn about Facebook pixels and Youtube Shorts with Zack Lyman. Zack is a funny comic out of Phoenix. When not on stage, he consults on marketing projects for companies and individuals. We tap into that expertise today to find out how we should be using Facebook Pixels in conjunction with ads to drive traffic and actions on our website. There are a lot of things to learn. But don’t worry, Zack explains it in a very tangible way. In fact, you can download his free e-book on his system for running ads in conjunction with Facebook Pixels.
I also wanted to pick his brain on YouTube Shorts. This new Youtube option is still in beta testing mode. In short, it’s YouTube’s way of supporting vertical phone videos. TikTok and Instagram Stories are very popular. Now Youtube is playing catch up to find a way to include these types of videos on their platform. We talk about the benefits for a comedian to use YouTube Shorts as a way to increase visibility and subscribers.
This episode is brought to you by Patreon sponsor Ray Price! If you would like to help support the podcast visit www.SchoolOfLaughs.com/Patreon
- Zack’s days in Louisville, KY
- How Facebook pixels help you understand your audience
- The benefits of retargeting someone who clicks your ad
- Empty carts and how to increase conversions
- The natural factor of distraction with Facebook
- Where to start with Facebook ads
- The types of ad goals and how to maximize their potential
- Calls to action
- What is Youtube Short?
- The BIG benefit of YouTube Shorts over Instagram and TikTok
- Being smart about your descriptions and keywords
- Why YouTube Shorts are worth some focus
By the way … have you subscribed to the School of Laughs Youtube page? You can watch this entire interview there!
More on Zack Lyman
Zack started performing comedy in 2008. His live shows are full of energy during his storytelling style of Stand Up Comedy. Also known for his Podcast cleverly named the Zack Lyman Podcast.
The Comedy Business Workshop is a 3-hour tour of the comedy business and all it has to offer. Are you a good fit for this demanding and self-starting career?
You will learn more in this session about the business side of being funny than some comics learn in their entire career. You can take this class without any experience. It is a real eye-opener into the world of comedy as a career.
Among other topics, we’ll discuss …
What goes in my promo kit?
When should I approach the clubs?
How do I get in with bookers?
How do I promote myself? Do I need a web site?
What is deductible?
How much do comedians make?
What market best suits my act?
What is a realistic timeline for my career?
What merchandise sells? Where do I get it?
What should I do for free, and where do I draw the line?
and MUCH, MUCH MORE!