Learn tips on speaking from Steve Lowell (CSP). Steve is the past National President, Canadian Association of Professional Speakers (CAPS). Steve is incredibly gifted at helping identify their “expert insights.” These are the things or then thing that makes a speaker different from all the others. The expert insights are what you can provide that people need and are willing to learn. We discuss how he helps speakers tap into those.
We also talk about how his business has been impacted by the recent COIVD-19 “stay at home” lockdown. And, we address a few things speakers can do to get better at their craft. There are a lot of tips on speaking in this episode which will benefit comedians as well.
Steve has authored two Amazon best-selling books Deep Thought Strategy and From Stage Fright to Spotlight. The latter provides over 100 tips for speakers to get more comfortable onstage so their message shines through.
https://www.stevelowell.com/ is the best place to order Steve’s books and learn more about his speaking programs.
Even more exciting is the news that Steve has personally invited all my listeners to attend his virtual event on Thursday April 16 as his guest. If you have not yet attended a WEN Global Event, this is your opportunity! All you have to do is go to www.TheLowells.Global to save your seat…just tell them The Lowells sent ya!
TIPS ON SPEAKING SHOW NOTES
We cover a lot, including:
- Selling from stage without “selling”
- Secular Altar Calls
- Converting sales on bigger ticket programs
- Speaking for “free”
- Transformational content
- George Carlin’s The Planet is FINE routine
- The three different levels of speakers
- Giving the audience something they didn’t know they needed
- Deep thought strategy
- Uncovering your expert insights
- Why you don’t have to be different
- How to appear to be different
- Why you might need a tennis instructor
- Brian Tracy’s “Eat the Frog”
- Focusing on the outcomes for the audience
- 99 speakers secrets to mastering the stage
- Being the catalyst for excitement
And much, much more!
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Thanks to our Patreon sponsor this week John P. Smith, Jr.
STEVE’S LOWELLS TOP TIPS ON SPEAKING
You need to understand that 99 times out of 100 speaking is not about transferring information. Speaking is about transferring emotion. See my job as a speaker is to get you to feel about my message the way I feel about my message. Now, yes, I’m going to use information to do that. But my function is as a speaker is not to educate you almost all the time. My function as a speaker is to take my information and use it as a catalyst for excitement within you. So that you feel about my message, the way I feel about my message. And that now is where I change your perspective. And so many speakers think, you know, I’ve got all of this great content, I got 86 PowerPoint slides, I got graphs, I got pictures, I got charts, we got videos, and they push this out onto the audience. And it’s almost like hitting the audience with a blunt instrument. And the audience gets more information, more information, more information, and one and then the speakers wonder why they’re not monetizing. Why are they not able to raise their fees? Why are they not getting rebooked?
Then there’ll be speakers that will come out and they may not have the most profound earth shattering, jaw dropping life changing information. But when you walk out the back of the door, you know, at the back of the after the thing, you’re gonna go “Wow”, “I’m feeling really excited,” or “I’m feeling really empowered”, I’m feeling something.
So if I can get you to feel about my message, the way I feel about my message, that’s empowering. And that’s a feeling that’s not logic. That’s not information that’s feeling. So that’s the first principle for everybody I’d say understand that speaking is not a transference of information. It’s a transference of emotion. That’s number one.
And here’s the next one. And again, you know, it applies for everybody but mostly for the more aspiring newer level speakers, so many speakers and some old pros still fall into this. trap. Nearly all aspiring speakers fall into this trap where they are using their PowerPoint slides as a tool to keep themselves on track.
So here’s the principle that I share. And I don’t even know if this isn’t the book or not. But the principle is this, you need to go through your content until your content comes through you. That means you need to know your stuff so well, that you could speak about it anytime, anywhere, under any circumstances in any period of time, without any thought. And it’s not about memorizing, you know, Rick, this is about internalizing and sharing. This is about knowing your content. So well that is part of who you are not part of what you do. So you need to go through your content until your content comes through you.